Addressing the Realities of Community Engagement in Underserved Populations at the Site Level

Session details:

Trial sponsors often invest heavily in patient education, but the reality is that sites often struggle to apply these resources effectively within local communities where trust, access, and relevance shape participation. As a result, sites are left to bridge the gap—adapting materials, building local relationships, and developing engagement approaches that go beyond what is provided. 

• Aligning patient education with community engagement strategies to improve outreach and enrollment
• Designing education that supports trust-building and real-world conversations at the site and community level
• Incorporating community input and partnerships without adding operational burden to sites
• Adapting messaging and engagement approaches for local language, culture, and context
• Measuring the impact of education and engagement efforts on recruitment, trust, and participation